By the early 1980s, the company was publishing 17 monthly titles that sold three million issues each month and generated $130 million in annual advertising revenues and newsstand sales. In 1995, the company published 23 monthly magazines, nine bimonthly issues, and 45 annual publications, all produced in Petersen Publishing's 20-story tower in Los Angeles where the fruits of the company's efforts yielded more than $250 million in gross revenues and an appealing $40 million in pretax income. We’ll guide you through the process. I attempted to cancel, but clicking on the cancel button just took me back to my account page. BBB remains operational and focused on serving our business community. These were the three key tenets of success for Petersen Publishing, principles that guided the development of one of the country's largest magazine publishers. The Petersen automotive troubleshooting & repair manual. Against the backdrop of these additions to Petersen Publishing's catalog of titles, rumors and speculation persisted concerning who would control the company once Petersen decided to retire. Current status of the company is Withdrawn. For reviews of Petersen Publishing Company … Petersen Photo Archive, 6060 Wilshire Blvd, Los Angeles, CA (2020) When the successes and failures were weighed against each other, Petersen Publishing emerged as an overwhelming success, having secured viable toeholds in a wide spectrum of market niches. Hod Rod remains one of Petersen Cos.’ largest magazines. 6420 WILSHIRE BLVD, LOS ANGELES, CA, 90048-5502, USA + 1-PETERSEN PUBLISHING COMPANY, L.L.C. Experience the Petersen Automotive Museum, featuring 100,000 sq ft of exhibits, 25 galleries, and over 300 vehicles. We want to make a guy a lifetime reader of Petersen publications, not just a reader of one of our magazines.". Hot Rod proved to be enough of a success to encourage Petersen to launch additional titles, each addressing specific audiences and each focusing on a hobby Petersen enjoyed. Petersen Publishing Company is located at the address 6420 Wilshire Blvd in Los Angeles, California 90048. As a matter of policy, BBB does not endorse any product, service or business. In a half-century of business, Petersen Publishing established a lasting, viable position in the publishing industry by publishing titles such as Hot Rod, Guns & Ammo, Teen, and Dirt Rider. BBB Business Profiles are subject to change at any time. A sharp copy of the 1965 1st edition of Petersen's Surfing Yearbook #2. The former steward of Cosmopolitan did not seem to mind the less glamorous prospect of leading an organization built on Hot Rod, however, and took to his new duties with relish. During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. Fulfilling that lofty goal gave everyone at Petersen Publishing their marching orders for the remainder of the 1990s and into the next century. ... Los Angeles… Petersen Publishing Company's PlainSite profile, including litigation, intellectual property, public records and more. It is not uncommon for one company to hold a position in another company. VG+ in a bright, price-intact, VG dustjacket, with light rubbing at the more This organization is not BBB accredited. In 1996, the company fell under new ownership when its founder, Robert Petersen, retired. BBB reports on known marketplace practices. Los Angeles, CA 90048 | Get Directions (303) 661-1897. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile. During the 1990s, Petersen Publishing made further moves on the acquisition front, acquiring Bicycle Guide in August 1993 from Brussels-based Winning International. In 1995, the company published 23 monthly magazines, nine bimonthly issues, and 45 annual publications, all produced in Petersen Publishing ’ s 20-story tower in Los Angeles where the fruits of the company … View Petersen Publishing Company, LLC's rating and check out if they have any complaints. is an entity registered at Georgia with company number K630012. The year was 1943, and Petersen devoted much of his spare time during the year acting as publisher, editor, writer, layout artist, printer, and salesman for his new magazine. File Complaint. Product_Or_Service: Motor tend on demand. One year after acquiring Bicycle Guide, Petersen Publishing announced its plan to launch MTB, a title designed for the hard-core mountain bike enthusiasts, in October 1994. Of the largest 25 publishing companies in Los Angeles County during the 1980s, Petersen Publishing was by far the largest, publishing nearly twice as many pages as its closest competitor … In October 1996, the company announced the relocation of some operations from their long-time home in Los Angeles to New York, where Bahrenburg hoped Petersen Publishing could develop a higher profile among advertisers. The Los-Angeles based Petersen Publishing Company was acquired in August 1996 for $463 million by D. Claeys Bahrenburg, former president of Hearst Magazines, and Neal Vitale, … In the interim, Bahrenburg began strengthening the company's organizational structure in September, articulated plans for developing a presence in the market for specialized fitness magazines, and revealed intentions to expand into television and the Internet. learn how over 7,000 companies got started! The new owners were intent on greatly increasing the company's size, resolving to develop Petersen Publishing into a $1 billion, special-interest, publishing conglomerate. The company's prolific display of publishing did not always meet with success, however, perhaps the inevitable result of trying to identify myriad special-interest subjects and hoping there was enough of an interested audience in the country to warrant the publication of yet another magazine. In 1975, Petersen Publishing suffered from its ill-timed decision to launch Wheels Afield, a recreational vehicle magazine started before gasoline shortages during the decade forced consumers to spend hours waiting in line at service stations. I would like a refund for the unused month I was charged. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to … Others … The money was also used to launch three new titles and acquire others, as the expansion program aimed at increasing the company's revenue volume four-fold began. As Petersen Publishing extended its reach throughout a gamut of hobby interests, other identifying marks of the company's mode of operation revealed themselves. Read more. Customer Reviews are not used in the calculation of BBB Rating, Location of This Business6420 Wilshire Blvd, Los Angeles, CA 90048-5502, Need to file a complaint? How BBB Processes Complaints and Reviews. Great deals on Petersen Publishing Magazines. The PETERSEN PUBLISHING COMPANY, L.L.C. In 1977, the company overestimated the staying power of the CB radio craze by publishing CB Life. BBB is here to help. St. James Press, 1998. List Price: $79.50. In 1997, Petersen Publishing took the first steps toward its chairman's objective. International Association of Better Business Bureaus. Speculation about the company's future owner reached a conclusive end in August 1996, when Petersen Publishing was put on the auction block. 438 likes. After Petersen Publishing's reins of command were passed to Bahrenburg, he remarked, "I've made a thorough analysis of the magazine publishing industry at large. Petersen Publishing was a valued prize for those in the publishing industry, and as the company entered 1996, the winner of the prize emerged. DISCLAIMER NOTICE: In partnership with SEMA and MotorTrend Group, the Petersen Automotive Museum is currently in the final stages of digitizing 1 million historic images from the Petersen Publishing … All rights reserved. There were notable Petersen Publishing flops over the course of the company's evolution into an industry stalwart, but their failure was regarded, at least by Petersen, as inescapable, part of the price Petersen Publishing paid for being the type of publishing company it was. Petersen Publishing Company ... County of Los Angeles: BC184779: Petersen Publishing Co v. Space Age Technologies Inc et al: Plaintiff/Petitioner: 10/15/1997: Superior Court of California, County of Los Angeles: 0 Reviews of Petersen Publishing Company, LLC. Petersen Publishing Company, LLC engages in the publishing services and published products. Guns & Ammo debuted in 1958, spawning Hunting and Handgun. Of the largest 25 publishing companies in Los Angeles County during the 1980s, Petersen Publishing was by far the largest, publishing nearly twice as many pages as its closest competitor and dwarfing the revenues collected by all of its rivals. Fast & Free shipping on many items! Of the dozens and dozens of hobby-oriented magazines composing the publishing empire built by Robert E. Petersen, Hot Rod was the first. With $1 billion in revenues as his target, Bahrenburg moved forward from the ambitious pronouncement he made in March 1997, striving to make Petersen Publishing the premier global force in special-interest magazines. Website did not allow cancellation of motor trend on demand trial period. Petersen Publishing Company, L.L.C. has been set up 9/25/1996 in state DE. Los Angeles: Petersen Publishing Company, 1965. The competition subsequently was whittled down to K-III Communications and Bahrenburg and resolved before the end of August. BBB Business Profiles may not be reproduced for sales or promotional purposes. Although the reliance on newsstand sales suggested a somewhat transitory bond with its readership, Petersen Publishing's cradle-to-grave approach to identifying and addressing a bevy of special interest topics compensated for any readership loyalty lost by regarding the newsstand as "king." One magazine begat another, creating a publishing house that could boast of entertaining its readers from adolescence to adulthood. Four bidders emerged: K-III Communications Corp., owner of Seventeen, Automobile, and Soap Opera Digest; Times Mirror Co., publisher of Field & Stream and Golf; Mort Zuckerman, owner of U.S. News and The Atlantic; and D. Claeys Bahrenburg, a former president of Hearst Magazine. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. Petersen Publishing Employee Reunion, Los Angeles, California. CB Life, for instance, was folded in ten months, for a relatively small loss of $100,000. BBB Business Profiles generally cover a three-year reporting period. The Company publishes various special interest magazines, and sells related advertising. The Registered Agent on file for this company … For six years, he had headed Hearst Magazine's renowned portfolio of magazine titles, controlling the esteemed and widely read Cosmopolitan and Harper's Bazaar, among other titles, before being ousted from Hearst Magazine's ranks in 1995. Bicycle Guide was organized in the company's motorcycle publishing group, joining Dirt Rider, Sport Rider, and Motorcyclist, and provided Petersen another opportunity to display his penchant for segmenting market niches. Compare Prices. Together with his wife Margie, Robert Petersen owned all of the equity in Petersen Publishing, reigning over a business that industry observers valued at $175 million during the early 1980s. Days and evenings were spent putting together Hot Rod magazine in the living room of his Los Angeles apartment. Find 652 listings related to Petersen Publishing Co in Los Angeles on In his late 60s midway through the 1990s, Petersen had no heirs (his sons had died in an airplane accident) to which to hand the family enterprise, which sparked the interest of many investors who viewed the company in a covetous manner. Source: International Directory of Company Histories, Vol. During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. This strategy was borne out by Motor Trend. Write a review about Petersen Publishing Company, LLC. BBB remains operational and focused on serving our business community. Known Addresses for Petersen Publishing Company, L.L.C. For more information go to For maps and directions to Petersen Publishing Company view the map to the right. I assumed my account would be canceled at the end of the trial period, but I was billed for a month of services. By far the biggest news during Bahrenburg's first year of control occurred later in March, when Bahrenburg flatly and confidently declared, "We plan to be the world's largest special-interest publisher." The approach worked wonders, as the proliferation of Petersen Publishing titles on the racks of newsstands throughout the country testified. The following year, Inspiration, a mass-market religious magazine, was folded after Petersen conceded he became too "emotionally involved" with it. Whatever the changing interests of hobby and sports enthusiasts, there was soon a Petersen Publishing periodical on the newsstand that covered the subject. File a complaint in less than 5 minutes! Petersen Publishing's entire circulation department, Sport, and the company's three youth-oriented publications, Teen, Sassy, and All About You, were shifted to New York as 1996 drew to a close and the new year began. Among the significant titles that were added to the Petersen Publishing fold was Sport, a magazine targeted to the thoughtful adult sports fan. There were other failures, Go Cart, True Magazine, and Slot Car Racing among them, but Petersen was quick to realize his errors and abandon misbegotten projects. 21. Dirt Rider, Sport Rider, Motorcycle Cruiser, and Motorcyclist were created to tap into the variegated niches of interests surrounding motorcycling, creating layer upon layer of subject-specific publications that constituted what soon became a publishing giant. In 2001 it was sold to Primedia. Motor Trend, Car Craft, 4-Wheel & Off-Road, Sport Truck, Circle Track, Rod & Custom, Chevy High Performance, and Hot Rod Jr. all followed from the proven success of Hot Rod, and from the esoteric Hot Rod retinue developed similar families of magazines addressing other topics. The value of the company increased as time went on and as the number of Petersen Publishing magazines grew, their presence extending into an ever-widening range of interests. Motor Trend, in the decades to follow, drew much of its readership from aging Hot Rod readers, who outgrew the appeal of Hot Rod by the time they reached their mid-30s and developed a passion for sport and luxury cars, the subject matter of Motor Trend. See reviews, photos, directions, phone numbers and more for Petersen Publishing Co locations in Los Angeles, CA. An East Los Angeles native, Petersen started the company in 1948 when he and a partner began publishing Hot Rod magazine.
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